Beach concert crowd at sunset in Negril, Jamaica
Hurricane Melissa Recovery

Holding OnBenefit Concert

Four Nights of Music, Community, Family, and Giving Back — A Four-Week Campaign Supporting Hurricane Melissa Recovery, Healthcare, Education & Local Community Causes.

Thursday, January 14 – Sunday, January 17, 2027 Wavz Beach, Negril, Jamaica
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Entertainment With a Purpose. Giving Back. Rebuilding Lives. Restoring Hope. Raising Awareness.

OUR PURPOSE

The Holding On Benefit Concert & Festival represents more than music and entertainment. It is about bringing people together to give back, rebuild lives, restore dignity, raise awareness, and create lasting impact in communities that need our support. When we come together, we can give hope to those still Holding On.

WHERE YOUR SUPPORT GOES

Part Proceeds In Aid Of

Housing Relief

Building a one-bedroom self-contained home for a vulnerable Hurricane Melissa-affected family in Westmoreland.

Healthcare Support

Funding toward a mammography machine for Savanna-la-Mar Public General Hospital to expand public cancer screening capacity.

Community Foundation

Mary Gates of Heaven Foundation (in association with Wavz Beach)

Advocacy

Domestic Violence Awareness

Education & Family Care

School supplies, clothing & care packages for children, women, and families in need

Essential Aid

Hygiene & personal-care packages for vulnerable families

Hear directly from Hezron on the vision, community support, and heart behind the Holding On Benefit Concert.

Video Spotlight

A Message from Hezron

Hezron performs an acoustic snippet of "Holding On" and shares the vision behind the Holding On Benefit Concert at Wavz Beach, Negril — now a four-night event, January 14–17, 2027, as part of a four-week campaign supporting Hurricane Melissa recovery.

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Four Nights. One Cause.

Four Nights of Music, Community, Family, and Giving Back — A Four-Week Campaign Supporting Hurricane Melissa Recovery, Healthcare, Education & Local Community Causes.

01

Wavz of Praise Gospel

Thursday · January 14, 2027

In association with Wavz Beach

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02

Agency Day & Community Festival

Friday · January 15, 2027

A full day of community outreach, agency showcases and island food, continuing the four-night event on the sand at Wavz Beach.

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03

WE RISE NIGHT

Saturday · January 16, 2027

The big concert night. Headline reggae and dancehall sets under the stars, supporting Hurricane Melissa Recovery, Healthcare, Education & Local Community Causes.

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04

FAMILY FUNDAY — Official Handover of Benefits

Sunday · January 17, 2027

Rides, games and family entertainment, closing with the official handover of benefits from the four-week campaign.

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About the Benefit

Four Nights of Music, Community, Family, and Giving Back — A Four-Week Campaign Supporting Hurricane Melissa Recovery, Healthcare, Education & Local Community Causes.

Nelcia's Natural Herbs in association with Hezron presents a four-night event as part of a four-week campaign of music, community, family and giving back at Wavz Beach, Negril, Jamaica. The event runs Thursday, January 14 – Sunday, January 17, 2027, with the official handover of benefits on FAMILY FUNDAY.

Nelcia's Natural Herbs in association with Hezron

Our Sponsors

  • Presenting Sponsor

    Nelcia's Natural Herbs

    Presenter of the Holding On Benefit Concert.

  • In Association With

    Hezron

    In association with Nelcia's Natural Herbs.

Event Attractions

Kiddies Village (Jan 17, 2027)

A full day of family fun at Wavz Beach from 9 AM–6 PM, with one pass covering every ride all day.

  • Water Slides
  • Bounce House
  • Trampoline
  • Merry-Go-Round
  • Mechanical Bull

$7,000 JMD

All-inclusive rides day pass

Get the Kiddies Pass

Frequently Asked Questions